Packaging of Tial NECTARS Kids turn into game pieces

Have just arrived to the market the new packaging of fruit NECTARS Tial Kids in the flavors grape, Apple, passion fruit and peach. The graphic design of packaging invites consumers to interact with the product in the game "Mount", extending the communication beyond the point of sale. The game, as well as assist in literacy, invites consumers to writing, encouraging the reuse of packaging.
The graphic design is signed by the mining Industry, agency that created from the logo to the design of packaging. The boxes of 200 ml are produced by Tetra Pak.