Car sales are still heated

Sales of new cars repeated in June the strong pace of the previous two months, but the end result, according to some analyses, was hampered by the wave of protests in Brazil, which took force. Preliminary numbers, based on the formal license plates of vehicles, showing that the market is moving an average of 14.8 million cars and light commercial per working day, more than the daily volume around 14.4 thousand units in April and may.
Keeping this tune, and considering the traditional reinforcement of sales in the last two days of the month, it is estimated that June will close around 300 thousand cars got their plates, almost repeating the 300.9 thousand units the previous month, despite having a working day less. Until Wednesday, 267 thousand cars had already been licensed.
However, as expected, the market was below of 340.7 million cars sold in June last year, fifth best month in history for the light vehicle industry. That month, the formal license plates fired with the consumer race to dealerships to take advantage of cuts in the tax on industrialized products (IPI) that came to zero the rate of the tax for cars.
The IPI reduction was announced by the Government in May last year to reverse a trend that was negative on the market. The measure had the most significant impact in the next three months, leading to the peak of over 405 thousand cars got their plates in August.
By strengthening the basis for comparison, the deceleration in the pace of growth of the industry was widely awaited both by independent analysts such as vehicle manufacturers and resellers. Developments in accumulated sales of cars and light commercial, which was close to 9% in may, fell to about 7% near the close of semester, according to source with access to daily plates issued.
To some observers, June could have shown a result even better were it not for the demonstrations in several Brazilian cities, which have decreased, according to them, the consumers ' willingness to shop. Rodrigo Nishida, LCA's analyst, says that daily sales fell from a rate of 15.6 thousand average registered cars in the first half-to 13.9 thousand units from the intensification of the protests last week. If it was kept the first half of the month, June would reach the 312 thousand licensed cars.
' This behavior is strange because normally the licensing gain strength at the end of the month. But this indicates that the consumer may be hoping things calm down to buy ', says Nishida.
Earlier this week, a report by Citi was already protests to the fall of retail activity. The text, signed by analysts Stephen Graham and Nicolas Riva, CITES changes in behavior of the residents of big cities in the last couple of weeks to conclude that people do not buy during the demonstrations.
The fray of brands, Fiat remains in the lead this month with 21.3% of sales, according to preliminary data. Following are the Volkswagen (20%), General Motors (18.4%) and Ford (9.4%). Unlike previous months, the Renault overcomes Hyundai in the contest for the fifth position. The French brand has 6.5 percent of the market in June, while the Hyundai reaches 5.1%.Sales of new cars repeated in June the strong pace of the previous two months, but the end result, according to some analyses, was hampered by the wave of protests in Brazil, which took force. Preliminary numbers, based on the formal license plates of vehicles, showing that the market is moving an average of 14.8 million cars and light commercial per working day, more than the daily volume around 14.4 thousand units in April and may.
Keeping this tune, and considering the traditional reinforcement of sales in the last two days of the month, it is estimated that June will close around 300 thousand cars got their plates, almost repeating the 300.9 thousand units the previous month, despite having a working day less. Until Wednesday, 267 thousand cars had already been licensed.
However, as expected, the market was below of 340.7 million cars sold in June last year, fifth best month in history for the light vehicle industry. That month, the formal license plates fired with the consumer race to dealerships to take advantage of cuts in the tax on industrialized products (IPI) that came to zero the rate of the tax for cars.
The IPI reduction was announced by the Government in May last year to reverse a trend that was negative on the market. The measure had the most significant impact in the next three months, leading to the peak of over 405 thousand cars got their plates in August.
By strengthening the basis for comparison, the deceleration in the pace of growth of the industry was widely awaited both by independent analysts such as vehicle manufacturers and resellers. Developments in accumulated sales of cars and light commercial, which was close to 9% in may, fell to about 7% near the close of semester, according to source with access to daily plates issued.
To some observers, June could have shown a result even better were it not for the demonstrations in several Brazilian cities, which have decreased, according to them, the consumers ' willingness to shop. Rodrigo Nishida, LCA's analyst, says that daily sales fell from a rate of 15.6 thousand average registered cars in the first half-to 13.9 thousand units from the intensification of the protests last week. If it was kept the first half of the month, June would reach the 312 thousand licensed cars.
' This behavior is strange because normally the licensing gain strength at the end of the month. But this indicates that the consumer may be hoping things calm down to buy ', says Nishida.
Earlier this week, a report by Citi was already protests to the fall of retail activity. The text, signed by analysts Stephen Graham and Nicolas Riva, CITES changes in behavior of the residents of big cities in the last couple of weeks to conclude that people do not buy during the demonstrations.
The fray of brands, Fiat remains in the lead this month with 21.3% of sales, according to preliminary data. Following are the Volkswagen (20%), General Motors (18.4%) and Ford (9.4%). Unlike previous months, the Renault overcomes Hyundai in the contest for the fifth position. The French brand has 6.5 percent of the market in June, while the Hyundai reaches 5.1%.