Brazilian search Tablet gain consumer preference

In many countries, the dispute by consumer preference in tablets vezmais for each polarization walks between the American South Korean Samsung and Apple, with little room for other competitors. In the Brazilian market, some manufacturers — purely local or not
— Start semovimentar to challenge this trend. In its eighth edition, the trade show for industry and retail Eletrolar offers a good overview of this scenario. The event is being held this week in Sao Paulo.
"About 20% of the internal Brazilian tablets is in the hands of Apple and Samsung," says Paul Xu, industrial Director of the Brazilian brand DL. "Apart of this fray, there is a huge market, but that is forgotten and that is not served by global standard equipment of these brands. This is our focus, "he adds.
The Brazilian market tablets closed a total of 2012 sales of 3, 1milhões units, according to the consulting firm IDC. For this year, the forecast is to reach a volume of 5.8 million units. In the evaluation of Xu, much of this growth will be driven by tablets with a more affordable price to the consumer's pocket, with an average value of $ 500. In this context, the DL strategy combines price with design and new features. The strengthening of after-sales teams and the supply of products to specific segments are also on the radar. One of the releases of
company in this line is a Tablet for children, which, among other features, embedded applications and educational games.
With own manufacturing in Santa Rita do Sapucaí (Minas Gerais), DL struck a deal recently to complement its production with Foxconn, outsourced manufacturing company responsible for manufacturing the iPad from Apple. The agreement was against the backdrop of increased demand by the equipment of the DL. "We estimate that the Brazilian market go close 2013 with a sales volume of 8 million tablets. Our goal is to climb a 23% stake, in 2012, to 25% in this year, "says Ricardo Malta, Sales Director of DL. ECA-Brazilian brand acquired in 2012 by Chinese Lenovo — is also investing in a package that gathers price, design, more advanced settings and specific offerings, with Division by age groups. "In some consumer profiles, for example, those who like games, there is already a growing demand for more performance of the equipment," says Roger Fleury, Director of ECC/Lenovo products. The tablets of the CCE are in the range of $ 300 to $ 899. Lenovo equipment already, which must launch its first model in the country still in time for Christmas, will be focus of consumers more spending power.
On another front, Fleury points providing tablets to the Government as another promising field for the CCE. The brand was the winner of the final bidding of the project a computer per student and delivered so far, 250 thousand devices to the Ministry of education. "The Government will represent
about 25% of our total sales of tablets in the year, which should reach 1 million units, "says the Director. Fleury adds that one of the bets of CCE to achieve this mark is the vast distribution network of the company in the Brazilian market. The strong presence in retailers throughout the country is also one of the arms of Dazz to win the market. White River Group brand, also responsible for names like Maxprint, the Dazz chose Eletrolar to present his first forays into the Tablet segment. "We have a distribution network of about 4 thousand points of sale and a
very strong focus in regional retail, which includes promising markets as North and northeast regions, "says Rafael Cortes, product manager of Dazz. With four models, ranging from $ 349 to $ 799, the Dazz also has as one of its targets the children. Part of this strategy, says Cortez, is linked to the fact that 80% of tablets sold in the country are still simpler settings, and in most cases, the purchase is driven by children.