Tuesday, July 16, 2013

Bazzar unifies packaging and displays line of ready-made soups

Gourmet family Bazzar won new look and two more products. Sauces, toppings and desserts now have the company of ready parsnip soups (Arracacha) and heart of Palm.
Posted in Fancy Food-gourmet, New York – with a focus on exports, the soups come to national retail in September.
In the wake of this launch, the brand decided to unify your packaging line. The toppings (chocolate, caramel, coffee with chocolate, raspberry and guava) – before packed in polypropylene pots of 300 grams (pictured below)-and the desserts ready (hopefully, guava and chocolate with nuts) are now in glass jars with lower grammage (113 grams) for the individual consumption.
The soups and sauces (Damascus, curry, teriyaki, barbecue, mustard) continue on 241 grams pots, glass, also inspired by the ancient milk containers.
The decor of all packaging is made in screen printing.
"Let's measure the language of sauces, soups and glazes. We chose to work with glass, one hundred percent recyclable material, and able to show the beauty of the natural color of our ingredients, "says partner and Group quality Director Bazzar, Cristiana Bako.
Embalagem Marca - 16/07/2013
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