Flex 4 is Bic Bic bet for advance rechargeable shavers on the market

São Paulo, March 2013-Second largest shavers in the world, with production of 3 billion blades a year, BIC, which democratized the Shaver with the manufacture of the first disposable device in the world (BIC Sensitive, initially called the Brazil of BIC Multi beard), enters the market of systems and launches its first men's Rechargeable Shaver in the world: the BIC Flex 4. Developed at the world centre of excellence of BIC, BIC Flex 4 uses flexible blades that technology is the result of five years of research and more than 100 thousand hours of work of technicians and engineers.
The new BIC Shaver has four independent and flexible blades that fit to the shape of the skin and provide a much smoother shave. In addition, mobile head has the shape of the face, an ergonomic rubberized cable that allows better control and precision in shaving and tape lubricant Aloe Vera and vitamin E, ensuring a smooth glide and more hydration to the skin.
To develop the product, BIC was based on research that showed important information on consumer attitudes and habits, your preference with regard to packing, product performance, among other things. In total, 10 thousand customers throughout Latin America were interviewed for BIC could take the best conclusions and put them into practice through the BIC Flex 4.
The concept of Flex 4, BIC was created from a new creative methodology, the limbic process. Who staff the creation of packaging design is the target audience of the product, which is encouraged to give suggestions of shapes, colors and ideas that depart from their emotions. As most of the time the emotional side has more weight at the time of purchase, this process increases the empathy between the consumer and the product packaging.
In the case of BIC Flex 4, were organized for groups, with men between 18 and 25 years, consumers or not. The goal was to understand the relationship of the audience with the shaving and the emotional memory present at that stage of life, among other things. "After the collection of results, BIC has received four proposals and the packaging chosen is the one that hits the shelves this month," said Emerson Cation, Director of marketing for BIC Brazil.