Franchise maintains expansion

Despite the impacts of the pandemic on the market, Água de Cheiro, a beauty and perfumery franchise, maintains its expansion plan for 2020.
The project, reported in advance by The Giro News, plans to end the year with 80 new stores in operation and 260 units contracted.
The focus of the network is the Southeast region, especially the capitals São Paulo (SP), Rio de Janeiro (RJ) and Belo Horizonte (MG). The growth strategy began three years ago, with the purchase of the brand by the Narsana Group.
To open a franchise, the investment ranges from R$ 84,000 to R$ 197,000. Currently, Água de Cheiro has about 180 units nationwide, including shops, kiosks and container stores.