Father's Day should inject R $20 billion into the economy, says CNDL/SPC Research

A survey conducted by the National Confederation of Shopkeepers (CNDL) and the Credit Protection Service (SPC Brazil) in the 27 Brazilian capitals found that 67% of consumers intend to go shopping on the basis of Father's Day. The rate represents an increase of six percentage points in relation to 2018. In practice, this means that approximately 105 million people should buy gifts for the second Sunday in August. The value that the interviewees intend to disburse with the "pampering" also rose: on average, it is intended to spend R $189.98, R $41 more than in 2018 – generating in the trade a movement of about R $20 billion. The data indicate a greater popularization of what is considered by the market the "ugly duckling" of the commemorative dates, for not injecting in the market ciphers as expressive as Mother's Day, Valentine's Day and Christmas. But that does not mean that all respondents intend to invest more in the purchase of the present: the majority (43%) Should buy only one gift and only 26% should spend more to please the father. Of these, 43% want to acquire better gifts. The majority (38%), however, plan to spend the same value from the previous year. Meanwhile, 21% want to spend less — 37% with the goal of saving, 31% motivated by tight budget and 20% unemployment. Enhancement Although the recent trajectory of inflation has remained at levels below the target, more than half of respondents (53%) Believes that the gifts are more expensive than the previous year. On the other hand, 42% believe they are in the same price range and only 5% believed that the products are cheaper. To deal with product enhancement, eight out of ten consumers (78%) Search and compare prices before completing purchases. Of these, 71% usually perform the research on the Internet, with the majority (72%) Uses search sites; 56%, price comparison sites; 45%, retailer sites; and 28%, on websites or offers applications. Shopping shops (55%) and street shops (47%) were also cited by consumers as price research sites. Half of respondents (51%) Said he intends to buy the Father's Day gift in the first week of August (mostly women), while 13% will probably end up leaving for the eve. Just like last year, the clothes correspond to most of the purchase intentions for the date (52%), followed by perfumes and cosmetics (36%), footwear (30%) and accessories (26%). The main factors influencing consumers in choosing the place of purchase are price (52%), product quality (40%), discounts and promotions (40%) And the diversity of products (29%). Four out of ten (38%) Consumers intend to carry out their purchases in the malls. Meanwhile, 27% plan to acquire the products on the Internet, 19% in popular shopping malls and 17% in neighborhood stores. Eight out of ten respondents (82%) Intend to pay the present in sight, mainly in cash (48%, with emphasis on classes C, D and E) and debit card (29%, increase of seven percentage points in relation to 2018). On the other hand, 31% prefer to buy the deadline (especially the A/B classes), mainly in the credit card (26%, especially the A/B classes) and an average of four installments. The research heard, in a first survey, 1,148 consumers of both sexes, all social classes and over 18 years in the 27 capitals to identify the percentage of people intending to buy gifts for Father's Day. Then, they continued to answer the questionnaire the 805 consumers who had intent to purchase. The margin of error is 3.4 percentage points (P.P.) in the first case and 2.9 p. P in the second, for a confidence interval of 95%.