Retail advance on mother's day will be lower than that seen last year

The scenario of economic uncertainty will continue pressing the consumer this year and will reach sales of mother's day, second main trade date in the year. For this 2019, estimates of increase range from 2% and 3.8%, cipher, or in the more optimistic reading, is greater than the high recorded last year. The most conservative estimate, presented yesterday by Boa Vista, predicts 2% increase that turns between and 2.5%, lower than the 4% volume high recorded last year. More optimistic, the National Confederation of Commerce (CNC) talks in advance of 3.8 percent and a financial drive of R $9.7 billion. "The standby compass of the consumer should be felt throughout the year in all the important dates for retail," says the B2Go Retail consultant, Cassius Castro.Na evaluation of the consultant, in addition to the economic uncertainties, the high unemployment and indebtedness of the families also weigh in the decision to purchase. "To unlock the consumption, outside employment, there must be some government program that seeks to reduce the indebtedness of families, giving conditions for banks to clear credit and stimulate consumption," says the expert. Understanding this behavior more restrained of the client, the stores began to prepare their shelves with lower-value-added products. According to the purchasing manager of network of Cayman, Roger Safer mining clothing, imported products were almost extinct in your purchases and place the shelves are stuffed with items up to R $30. "Since Christmas we spent reviewing our suppliers and limit an average ticket in the request to industry. Now we made a stock with high volume of value-added parts, but not exceeding R $60, "said he to the DCI. The Safer decision follows the estimates of entities. According to the CNC, the high average prices for mother's day was 3.5%, which is below the accumulated inflation for the period (4.7%) and well below the increase of 7% on the dollar in a year. Away from the crediários, the consumer must direct the budget for buying cosmetics, shoes and clothing, items with lower added value. Aggregated services When entering the service sector to the bookmark, such as restaurants, the expectation is that the date move some R $24 billion, with 122.1 million Brazilians shopping, according to the National Confederation of Directors Shop Owners (CNDL). Among those who will perform purchases, 26% intend to spend more. On the other hand, between consumers who will spend fewer resources, 32% blame the tight budget and 13% attributed to the shaky economy of the country. There are still 11% who claim to be unemployed. "The intentions of purchase the date will serve as a bellwether for the performance of the trade for the next months, especially at a time that the purchasing power of households still affected by high unemployment and flat income", says the President of SPC Brazil, who does the research in partnership with the CNDL, Roque Junior Pellizzaro. In the logic of cost reduction, research shows that 19% of respondents still will share the cost of this. The assessment will be done mainly between brothers (36%), family members (33%) and with the father (26%). Also rose the number of Brazilians who will do research before buying the product. According to the study, 77% of ears confirmed that will search more, which requires even more control of price of shopkeepers and indicating that the promotions will be relevant to evolution.