Cosmetics industry bets on organic to grow

With sector growing below the expected in the first months of the year, companies in the cosmetics chain bet on sustainability as a differentiator to win the market. Organic products are seen as a new trend. "The beauty market was growing above 10% and this year should be below. The main trend is green products, especially with regard to raw material ", says the Portfolio director of NürnbergMesse Brasil, organizer of the International Exhibition of Technology for the cosmetics industry (FCE Cosmetique), Diego de Carvalho. Dinaco, a company of commercial representation, import and distribution of specialty chemicals, highlights the demand for products with sustainable appeal. "We have a large portfolio of organic, natural and vegan products to meet this market need," says Marina Fernandes, the company's strategic marketing director. She states that although the market is living a difficult time with innovation is Possible to heat the industry. "Dinaco was the first distributor to have a development and innovation laboratory in Brazil. We have a team that tests applications for products and we help customers who do not have this structure. " The relationship manager of Garden Química, Thaís Rosa, evaluates that the market does not live the best time. "But the result of the company is within the expected. We are trying to diversify to act on new market tracks, "he says. The company, which operates in the importation, manufacture and distribution of cosmetics, recently closed an exclusive distribution contract with Amazon Oil, specializing in natural products originated from the Amazon rainforest. "The innovations and the change of mentality of seeking organic products in place of synthetics has generated an increase in investments." The marketing manager of Scentec Essences and fragrances, Jennifer Csasznik, declares that the company has a positive expectation for 2019. "We started to meet the Northeast and now we are present in all regions. It is a market of great potential. " She tells us that the company has already recorded growth in the first quarter. "The market has improved in relation to last year, we feel the most positive companies. It's hard to predict what the rest of the year will be, but we're optimistic. " Jennifer, however, admits that the current foreign exchange instability disruptes the activities of the sector. "The dollar is complicated because the raw material is imported, but the market has to absorb. This month of May was quite critical in that regard. " Packaging executive manager of the Antilles flexible unit, Rodrigo Massini, assesses that the cosmetics market continues to rise. "It reaches the average ticket, but in volume continues to grow," he says, adding that the average price fell on the last mother's Day. The executive notes that the company, which has three production units in Santana de Parnaíba (SP), grew by 15% in the First trimester. "The market is below the expected. A greater recovery was expected. Our performance has occurred because we have been able to increase our market share. " Massini states that the group's growth projection is 20% in the flexible unit and 22% in the Carcharia unit and explains that one of the Antilles bets are single-material packaging. "The 100% composition of polyethylene facilitates recycling, which is attractive for many companies that have plastic reduction targets." The sales manager of the Antilles Carcharia Division, João Elcio Luongo, points out that the company has closed a contract with Colgate at the end of last year. "It is a supply project to replace the laminated packaging, which has a fairly high cost. We have been able to present a more economical and fully recyclable solution. " The executive reveals that the partnership already has two products in line and other projects under development.