Kraft Heinz Exchange world command after financial results below expectations

Kraft Heinz announced this Monday .22, the exchange of the company's global command. The Brazilian Executive Bernardo Hees will leave the post and the Portuguese Miguel Patrício will assume the new role on 1 July. The transition Office will be made on May 1. Patrick should promote a "turnaround" (turn) in the company, which had disappointing financial results in recent months. Without detailing the strategies, the Executive says the food industry undergoes transformation and the case of Heinz Kraft is no different. In recent months, the company's shares have been undervalued in a year Heinz Kraft papers pile up 42% drop. The giant ended with global revenues of $2018 $26.2 billion, virtually stable in about 2017. However, the Group recorded a net loss of $10.3 billion in 2018 U, reversing the profit of U bi $8 in the previous year. The company had announced a writedown of $ $15 billion last year, which affected its results. With experience in marks-the Executive pass by Johnson Johnson, Coca Cola and & Ambev-, Patrick joined the group led by the Brazilian Jorge Paulo Lemann, Marcel Telles for long-term and Beto in 20 years. The company should revise portfolio and bet on brands that are more valuable. "We must strengthen brands such as Heinz, Philadelphia, Planters and Kero (brazilian)," said Patrick. The Executive said that will be four main focuses: people, culture, print and understand what strategy behind Kraft's Heinz. Patrick does not deny that the company is in a delicate financial moment, but said that in the coming two months will lean to understand the business. Growth through acquisitions-tag 3 g-Fund entrepreneurs will have less strength in this first, but will continue on the company's radar, if the business is relevant. Trusted man of the trio of 3 g, Bernardo Hees was to the command of Heinz Kraft in July 2013. Until then was President of the network Burger King, which also belongs to the 3 g. Sources claim that Hees going back to 3 g. Hees was to the United States soon after the departure of 3 g capital of ALL, which was considered a poor railroad. The railroad is controlled by the direction of the Group Cosan.