Cosmetics require exquisite packaging

The personal hygiene, perfumery and cosmetics industry has an excellent perception on the part of the consumer: 95% understand that the products are essential and indispensable for basic care with health, well-being and even quality of life, according to Most recent research of the Brazilian Association of the Personal hygiene, perfumery and cosmetics industry (ABIHPEC). Among the main influences in the growth of this market are the increasing participation of women in the labor market, the increase in life expectancy and the launching of new products, in addition to the expansion of the culture of personal care, especially among Men. The industry's average growth of nearly 4% over the past 10 years, well above the industry in general, requires packaging increasingly suited to its specific needs. "In the world of cosmetics, packaging is a decisive component for the construction of the image and the personality of the product, since the consumer does not separate it from the content," explains Fábio Mestriner, Designer and consultant at Ibema Papelcard, third largest The country's packaging paper manufacturer and one of the leading players in Latin America. "Therefore, refined elements, which suggest luxury and prestige, such as reliefs, varnishes, hot stamping and other graphics resources commonly used in the packaging of perfumes and cosmetics are so valuable in this kind of packaging".