ABRE Digital Day, organized by the Brazilian Packaging Association, will bring as a central theme the transformations in the market from the digitization

São Paulo, October 2019 – The ABRE-Brazilian Packaging Association will promote the first Digital Day OPENS which has as main objective to bring relevant and strategic discussions for the packaging, consumption and retail sectors. The event will bring questions and provocations of how technology is permeating and leveraging business, retail, packaging production chain and consumer goods industries and what are the reflections and, especially, the opportunities that must be explored. ABRE Digital Day will present what is already being done in the industry and retail in relation to innovation and how technology has enabled new forms of business to emerge at an ever-increasing speed. The event will bring examples of companies that have adopted the technology with great success and are transforming their business into real services focused on consumer experiences, because the new consumer behaviors are that have oriented the Development of new technologies. Ricardo Neves, PwC's partner, will bring the results of the survey "digital Champions of Consumer markets" that point out how industry leaders create integrated operations ecosystems to provide complete solutions to customers. Leila Nakashima, director of digital products, of Luizalabs will present the theme "Digital Transformation with human warmth" bringing the experience of Magazine Luiza who put the digital transformation in the center of his strategy. Leila will tell why Magazine Luiza invested in digital transformation, what were the challenges, especially in the change of culture and mindset of the company and its collaborators and the return on sales and business growth that this transformation has been bringing. The director will also show how digital products are developed and how Luizalabs works with customer focus, people and openness to accept and understand errors. For the first time in an OPEN event will be presented the main innovation ecosystems of Brazil: Agora Tech Park, in Santa Catarina, Porto Digital, in Pernambuco and SEDE-Secretariat of Economic development of Minas Gerais. In the Panel "Innovation Ecosystems: The contribution of technology to leverage business and the growth of the economy of cities, the state and the country – challenges and opportunities", Jean Vogel, executive director of Agora Tech Park, Leonardo Guimarães, director Executive of Porto Digital and Pedro Vaz, head of HEADQUARTERS will address issues dealing with the movements of major industries in the search for innovation, the new market dynamics that happen through digitization, the main challenges for industries in Process of digital transformation and how the expertise of the poles of technological innovation and the companies that are part of them can contribute in this process, what are the paths, where to start, important tips. In the lecture "connected packaging: expanding interactions with consumers", Arthur Campos, Tetra Pak's Marketing coordinator, will show how the company is investing in new ways of engaging the consumer, using innovation to establish new Interaction channels through augmented reality in their packaging. According to the company, innovation is an excellent tool to offer new experiences to the consumer and that also contributes to learning and reinforces how important knowledge is to make good choices. Already in the panel "Digital Transformation: How technology is disrupting business and impacting society and consumer habits", Fabiana Wu, business development manager of Avery Dennison, Flavio Azevedo – Coordinator of TECH ESPM and Jorge Inafuco, partner Director of OasisLab Innovation Space, will present solutions and discuss cases that point because it is fundamental to enter the digital age, how to do this, where to start, what the main gains of digitization and how to build value for business and products, Always focused on consumer behaviour. Luana Fleury, Marketing and communication leader of Klabin for You, will bring the experience of Klabin, a Brazilian multinational, in the process of digital transformation. With the lecture "Digital transformation and intra-entrepreneurship: the creation of Klabin For You", Luana will tell what were the main inputs, challenges and learning for the creation of Klabin For You, which was born from the desire of the largest producer and exporter of papers For packaging from Brazil, to make high-quality paper packaging affordable for business of all sizes. And to close the event, Leonardo Senra, partner and executive director of Ana Couto, will talk about "the era of invisible packaging: provocations about how the post-digital context changes the levers of value for the construction of brands and their experiences at the time of purchase", A conversation about how the post-digital context, e-commerce and virtual assistants interfere in the way of building brands at the point of sale, packaging and experience, resignifying the role of branding. The Digital Day OPENS on October 15th, from 8am to 18h, at the Milenium Convention Center, in São Paulo. The event features diamond sponsorship from Tetra Pak and Klabin and silver from Avery Dennison and Rose Plastic. Information and registration: http://www.abre.org.br/abredigitalday/