Only 12% believe that direct room reservation with hotel is cheaper

Only 12.7% of Brazilians believe that travelers booking made directly in the hotel is the best way to find cheaper rates. On the other hand, 68.3% believe that hotel booking sites are able to offer more economic prices. The conclusions are the supplier of technology to the catering section SiteMinder; to this end, the Australian multinational heard 1,040 people of classes A, B and c. "the Brazilian doesn't believe the lower price will be [obtained] calling the hotel or booking direct with him, but through intermediaries as Booking, Hoteis.com or Expedia ", examined the Director for Brazil and Portugal of SiteMinder, Matthew Coelho – which ranks the vision as" interesting ". According to him, the conclusion suggests that "online travel agencies [also known as OTAs] are doing fantastic work and getting lower prices, or at least doing marketing work very hard on that." At the same time, the numbers would demonstrate that "the hotels are doing very good work in relation to direct booking". "Many times the same room and night are more expensive at the hotel than in the OTA, which doesn't make any sense," argued rabbit. "It may seem obvious, but if the hotel has the discipline to put a price less than or equal to the online agency in the own website, 50% of the problem would be solved. Many of them do not even do that. " It is worth noting that many distribution contracts between OTAs and hotels feature parity clauses that prevent the offer of a lower price for the hotel. "But mean equality, parity, not the price of the hotel will be more expensive," he recalled the Director of SiteMinder. In this case, one option would be to offer advantages – such as free breakfast or possibility of flexible check-in – that make direct reservation with the hotels more attractive. Online travel agencies and hotels were not the only elements of the hotel chain recalled by Brazilians: to 8.2%, travel agencies or tour operators are the most prepared to offer the lowest price for your stay. 4.6% already lay hopes for staff of own networks. The company also investigated the technological desires of the customer to the future: the check-in option on your phone to avoid the reception was recalled by 59.5%, while 56.2% cited the ability to book a specific room digitally. 42% already want to control lights and air conditioning through cell phones. Partnership working in Brazil about a year ago, the SiteMinder announced yesterday (25) partnered with the hotel management system (or PMS, in technical jargon) CMNet, belonging to brazilian Company. Overall, the agreement provides for the connection of the two platforms and can benefit the approximately 2500 hotels Brazilians who use the CMNet. Among the services offered by SiteMinder (which has a cloud-based platform) are tools of channel management, online reservation systems or global distribution and a designer of websites, as well as business intelligence. The company's global base 30000 summation hotels that sought reservations 80.6 million processed with help of technology in 12 months until June 2018. Such sales have generated approximately $ $26.5 billion in revenues.