LACTA SPECIALS PARTNERS WITH HP INDIGO AND INNOVATES WITH CUSTOM PACKAGING

The Lacta, pioneer for more than 100 years in the segment, brings in partnership with HP Indigo news that promises to delight consumers. With the goal of presenting to the public a new option of giving friends and family, the brand has joined the high HP digital printing technology and innovation in an action in the virtual store. Who buy Lacta bars Specials on e-commerce Officer (https://www.lojalacta.com.br/) you can customize the packaging with up to 30 characters, making the chocolate in a gift option for special moments of everyday life and holidays. According to Maria Clara Battle, Manager of E-commerce for Brazil Mondelēz, Lacta Specials focus on encouraging consumers to celebrate small or large celebrations without necessarily being part of ephemeris. '' The Act of giving someone dear occurs for several reasons: a new conquest, a special moment or simply by the desire of giving spontaneous. And why not be with a chocolate? '', stresses the Executive. '' Our proposal is that custom packing is a every day gift for those who are in search of a differentiated memory option, '' ends the battle. In partnership with the graphics Ipsis, the technology that enables this action is Indigo 10000 digital printer, which produces the widest range of commercial applications with high print quality, productivity and great versatility. The technology enables print service providers to overcome the quality of analog printing system, known as offset and open up new possibilities such as personalization of packaging. "The action in partnership with Lacta demonstrates the infinite possibilities that the brands may have with the fingerprint and allows them to approach each time more, creating an ever-closer relationship with them," says Marcus Vinícius Correa , Manager of Labels and Packaging segment of HP Indigo in Brazil Available in two versions: Oreo (325 g) and Chocobiscuit (300 g), the brand brings to Brazil a product which is already approved in other markets and offers a unique experience of taste and size. The custom package will be available in the online store of the brand.