In the first half of 2018, the GfK, global corporation market research specialist, recorded total sales of 45 billion euros to the global market for televisions, equivalent to 1% more compared to the same period last year, spurred by Copa the World Cup this year in Russia. From January to June, smart TVs obtained a sales value of 85%, compared to 79% in 2017. In addition, 50 + inch TVs accounted for half of the value. In total, 18% of the value of global TV sales came from online sales in the first six months of 2018, up from 15% in the same period to 2017.
Regional growth At regional level, the GfK reveals that Latin America has contributed in the first half of 2018 with a growth in sales value of 25% of the overall turnover growth in the TV market, and accounted for 11% of global sales. In addition, Latin America saw 93% of the value of sales from January to June 2018 coming from smart TVs. Western Europe and emerging Asian countries contributed 17 and 22% of online participation, respectively.
Giro News - 03/09/2018
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