Happy mcday 30 full years and extends social benefit

The happy Mcday, fundraising campaign to the cause of children's cancer that happens throughout the day on August 25, celebrates 30 years of operation in Brazil. For 2018, the initiative expects to benefit even more people who need support with the sale of the Big Mac. According to the company, after analysing the main problems of the country, the project decided to enlarge the scope of the event by introducing the cause of education, fundamental pillar for the training of children and young people. To this end, the company closed a partnership with Instituto Ayrton Senna and thus hopes to contribute to the challenge of youth unemployment still represents in Brazil. "This is our biggest initiative to support the community and represents the commitment that we have as a trademark in Brazil. So we decided to multiply our impact and social benefit two causes of great importance in Brazil. We reaffirm our commitment to ensure the allocation of resources from the sale of the Big Mac to the Ronald McDonald Institute and now also to the Instituto Ayrton Senna, "explains Woods Staton, Chairman of the Board of Arcos Dorados. For the past 29 years, donated more than 200 million dollars to the cause of children's cancer. In 2017, the amount raised was intended to 58 institutions of all Brazil. Among them are support for early diagnosis, improvement of hospital medical care, homes and support groups, as well as Ronald McDonald Houses and Ronald McDonald Family Spaces, hosting the young patients and their families during treatment. On day 25 of August, all the Big Mac sale held in the more than 900 McDonald's restaurants across the country (except some taxes) will be donated to the two entities according to the needs of the ongoing projects.