Brazil change drinking habits

Search for healthier items also appears in this segment of the Research market intelligence agency Mintel shows that 44% of Brazilians agree that limiting the consumption of alcohol is part of your health care routine. And yet: 38% said they were spending less on alcoholic beverages. The study also found that 31% of respondents would like to find more options for ready-to-drink alcoholic beverages mixed with soft drinks, such as fruit juice or soda. This more moderate consumption, influenced by adherence to healthy habits, brings challenges to the market. "Investing in alcoholic beverages healthier, with fewer calories and lower levels of sugar, gluten and alcohol, can be a good way to attract consumers interested in living a healthy lifestyle. In France, for example, a well-known brand of cider launched a drink produced with 100% French, gluten-free apples or sugar. The drink received the addition of sparkling wine with less alcohol and calories than the conventional "examines Ana Paula Gilsogamo, an expert at Mintel food & beverage. Occasions for 58% of people answered by Mintel, there is the custom of consuming alcoholic beverages during social events at home. The second most common occasion is to relax on your own in case, cited by 50% of respondents. On that occasion, the international beer is the drink that leads to preference, with 68% of the surveyed associating your consumption to the occasion. Buying decision Flavor is still the main factor in the choice of drink, mentioned by 43% of respondents. Low price and known brand are essential aspects to 35% and 32% of consumers, respectively. Another important point is the recommendation of friends or even bartenders, something even more valued by younger consumers, aged between 18 and 24 years. "There's room for known brands invest in affordable items, especially in the expansion of formulas and cheaper product lines. Thus, companies avoid that faithful consumers migrate to cheaper brands. On the other hand, when it comes to recommendations that influence the choice, there is the opportunity to make campaigns with bartenders, since research shows that consumers value their suggestions. Present known bartenders in marketing campaigns, with indication of drinks and suggestions for the best ways to use them in different occasions, can be a good investment opportunity, "Ana Paula Gilsogamo, believes the Mintel.