Bookseller market earnings jump 14.2%

The bookseller market turnover in the first three months of 2018 14.28% surpassed the same period last year, reaching $588.1 million R. During the quarter, 12 million books were sold, at a high of 8.76%. The data are from the sales of books in Brazil elaborated by the National Union of Book Publishers (SNEL) in partnership with Nielsen, released today (19). In March, sales reached 4,220,000 copies (17.7%) and high turnover of R $180.4 million (18.98%) growth. The SNEL believes that international women's day has collaborated with good performance, as well as of the week of the consumer. Despite the promotional date discounts practiced during the first quarter were smaller year-to-year comparison percentage. If sold by cover prices, in excess of $703.9 million $588.1 million billed R R, indicating average discount of 16.46%, up from 20.2 percent a year ago. Thus, the average value per copy increased from R $46.49 in the first quarter of last year to R $48.45. Categories in the first quarter, sales of children's books, educational or youth accounted for the bulk of the amount registered between January and March, or 35% of the total. In the same range of 2017, the weight of the category is a bit smaller (32.8%). On the other hand, the piece related to the copies of fiction retracted from 18% of the total to 15.7% in this year. In the case of category non-fiction and non-fiction specialist (comprising theoretical titles in thematic areas), participation has remained virtually unchanged, with 19.7% and 29.5% of the total, in the order. The specialist non-fiction titles have the highest average price between the categories, reaching R $72 after year of 4.2% high. Between the children's and educational, an increase of 10.5% on the ticket was noticed, for R $58.12. In the fiction category, the average price remained stable at R $31.54, while non-fiction was 2.43% drop in the indicator for R $36.57. To check the relevance also of SNEL 500 best selling titles in the quarter. In terms of volume, the group accounted for 27.2 percent of all sales, down from 25.3 percent a year ago. If considered the billing, the importance has gone from 21.25 percent to 23.22% in a year. Among the most popular titles, the change in the average price was 7%, to $41.70. In all, sales in the first quarter of this year were more diverse than in 2017, when 187,300 different titles (or ISBNs) were marketed. This year, the amount rose to 201,400. The bookseller market moved R $1.706 billion in 2017, integer on high 6.15% front 2016; 42.3 million copies (+ 4.55%) were sold in the period