Renews opens factory in France

More than 50% of almost 140 million euros that Renews annually invoice are generated by selling out of the national market. Founded in 1939 the Renova is a European brand of consumer products with a presence on five continents, in more than 60 countries. In addition to the factory installed unit in Zibreira, Torres Novas, the company also has a plant in France, the Vichy zone. Among others, the company manufactures and markets innovative lines of toilet paper, kitchen rolls, napkins or tissues, offering to society products and experiences that seek to promote sustainable lifestyles and differentiators. In Portugal the Renova is leading all the tissue paper products. In the Iberian Peninsula leads in napkins and also has a prominent position in other sectors. Most of the products are manufactured in the Renewed unity of Zibreira and arrive at the most distant markets in containers or road transport. From the factory come out daily to 110 trucks with material. The installation of the factory in France aimed to manufacture to the center of Europe, reducing logistical costs and transport. The innovation has been one of the keys to the success of the brand Renews. One of the moments I managed high visibility and international notoriety when he released the black toilet paper, followed by the appearance of the product range of bold colors. This moment opened doors and created business opportunities, not only for the marketing of these products but also for the entry of products more "standard" that also had great success because there is a permanent care to incorporate value added, in order to be received and perceived as different products. The latest innovation from Renews to differentiate a product like toilet paper, transversal to all social groups and classes, is the Elimination of plastic packaging and the replacement for your paper. The new packages are now on sale in England and at the beginning of October began to be marketed in the Iberian Peninsula. At a time when environmental concerns increase, and when are ongoing campaigns against the use of plastic, the Renova is a pioneer, at European level, at the launch of the paper packaging. If customers sign up and follow the example will be thousands of tons of plastic. In Central Europe the Renova is already considered an alternative to existing solutions on the market. Is wanted by the irreverence that passes through their products and also to create specific solutions, tailor-made, for certain customers.