Products ' Made in Brazil ' return to lose space

All it took was the dollar cheapen, and the old trend back: exports have declined in importance in the production of the domestic industry. At the same time, imports gained space in the Brazilian market. Is the unprecedented research which points of the National Confederation of industry (CNI) obtained by the State.
The figures show that a process started in 2015, strengthening of Brazilian products in competition with the international, stopped. "The increased importance of exports and drop in use of imported apparently reverting", said the Executive Manager of research and competitiveness of CNI, Renato da Fonseca.
What draws attention is that the 15.8% were the result of an improvement of 2.6 points on 13.2% recorded between July and June 2014 2015. That is, exports came clearly gaining importance in the production. This movement is now reversed.
At the same time, the penetration of imported products in the Brazilian market was strengthened. The measure on the participation of these items in the domestic market reached 16.8% in the 12 months ending in June, up from 16.5% in the previous period. The use of imported inputs by industry reached 23.1%, still below the 23.4% in the previous period.
In the evaluation of Fonseca, the numbers leave the dependency of the industry in relation to the exchange rate. With the dollar at R $4 and the internal market retracted by the crisis, companies left for exports in 2015 and 2016. There was also replacing imported inputs for nationals. Now, with the dollar at R $3 and the internal market showing signs of recovery, all this movement tends to reverse.
Fright. "Competitiveness is not just for the Exchange should be," said the President of the Brazilian Association of Textile and Clothing Industry (Abit), Fernando Pimentel. Exports had 9.4% stake in production, a fall of 2.4 point. "But, with absurd real interest rates, credit scarce, poor infrastructure and without commercial agreements, we are in the worst of all worlds." For him, the result of the research of the CNI brings no surprise. Given the adverse scenario, the Exchange is the fastest adjustment variable.
"Brazil has no foreign trade policy, has a policy of only scare for foreign trade," said Patel. As an example, he cited the fact that the Government decided to keep the rate of 2% Returned, a program that gives tax credits to exporters. The promise was to raise it to 3% by 2018, but the plan was aborted by the difficulties the federal Government.
A similar assessment is made by the President of the Brazilian Footwear Industry Association (Abicalçados), Hector Klein. The leather and footwear industry, 21.1% of production was exported, in the 12 months ended in June, 1.1 point drop compared to December.
"The cost of production in Brazil is very high, so we have a problem of systemic competitiveness", assessed the foreign trade Secretary Welber Barral, managing partner of consulting firm Barral MJorge. He noted that several countries are starting to increase their exports, but it's not what's going on with the set of Brazilian exports.
Automotive. Although in the global sales to foreign markets have lost importance in the production of the industries, there were threads that stood out in the opposite direction. In the case of Woods, with 29.8% of your production exported, a 1.8 point compared to last December. The second biggest high was in the automotive sector, which reached 15.7%, up 1.4 point before 2016.
In the opposite direction, the largest decrease was observed in the smoke, which reached 43.1%, a fall of 9.3 points compared to December. But this performance was given by a climate factor. In 2016, there was a fall in the production of tobacco because of El Niño, according to Souza Cruz.