Infant suffers less and still high

Sao Paulo-the market of children's fashion and baby clothes until the age of 12 years, suffered less in the crisis and should follow in growth trajectory. For 2017, the projection in the segment's high of 3.1% of production and 6.2% in sales compared with last year.
While this segment grew, the intended to the public over the age of 13 years was pushed back. According to a survey of IEMI-market intelligence, last year the turnover of the adult clothing market retreated 2.6% about 2015. In terms of volume, shrinkage reached 5.9% on the same basis, whereas the smaller drum shied child of 3.7%.
"The adults hold a little more spare clothes in times of crisis, which does not happen with children. They lose the pieces from one year to another, whether by increased wear or for being too small for the quick growth phase, especially the babies ", explains the Director of the IEMI, Marcelo Prado.
Betting in this niche, the paranaense Comfy your production focused niche for baby bodysuits jumpsuits and no zipper, button and Velcro. "The children's market Really stands out against the other. As the stages of babies pass very quickly, parents not give up buying new clothes, "says the commercial Director of Comfy, Wagner Rover. According to him, the company began operation earlier this year, and production is in thousand pieces monthly, sold to about 100 customers wholesalers in Espírito Santo, Paraná, Pernambuco, Rio Grande do Sul, Rio de Janeiro and São Paulo.
"By the end of this year, we plan to expand the number of wholesalers to 200 and the total number of parts produced, for 2000," says Rover.
That way, he says, the company is expected to close the year with a monthly revenue in the range of R $90000. For 2018, the goal is to grow 60% and, in 2019, 30% more. "Our efforts next year will be directed to the final consumer, whether for Commerce or through the market place," he added.
Market
The importance of the market kids looking for representation for the industry. The Executive Chairman of the Brazilian Association of Textile and Clothing Industry (Abit), Fernando Pimentel, says that of the total of 6 billion pieces consumed in the domestic market, about 1.5 billion are for children and baby.
"Is a very important market and that does not suffer with the imported competition", explains the Manager.
Of the total of clothes aimed at this segment, only 80 million originate from the outside, inside the apparent national consumption. That is, the slice of imported into apparent consumption is 5.3%.
For this year, Patel designs production grow 5%, with apparent consumption 7 percent advance. These figures include both the clothes of the children's segment as an adult. "In General, the kids segment follows the evolution of the market," he says.
He notes, however, that during the worst moment of economic crisis, children's performance was less impaired, because "children end up being privileged and having preference" on purchases of clothes.
According to Abit, the production of this segment represents approximately 20% of the volume of the domestic industry.
Even with the crisis, apparent consumption measured by local industry sales failed to grow: R $19.688 billion in 2014, to R $20.872 billion in 2015 and R $22.001 billion in 2016.
Sales growth at children advances despite the reduction in the birth rate of the brazilian population. With parents having fewer children, the trend is that spending per captures grow. "Coupled with this, the mix of products has increased in recent years, drawn by the income gains of the population."
Adult
Although low, below, according to Prado, IEMI, is that the adult market to grow at a rate slightly higher than the child. "As the market for children and babies become more stable in recent years, he has not a demand so repressed as the adults, who left to go shopping in recent times," he says.