sexta-feira, 15 de setembro, 2017

Coca-Cola launches turbocharged version, with 50% more caffeine

A turbocharged version with more caffeine and a reduced amount of calories is the new bet for Coca-Cola, which in recent years has been struggling to launch products and trying to stem the loss of customers. The new version, named Coke Coffee Plus, was released in Japan on Tuesday, 12.
The Tin has the size of 190 ml, and has 34 milligrams of caffeine, 50% more caffeine than the conventional version, and 42 calories, also half the traditional formula.
For those who expect to feel the characteristic smell of coffee, bad news. According to the Japanese news site Shin Shouhin, the extra dose of caffeine did not change at all the features of the refrigerant. Journalists who experienced the novelty in Japan claimed that the drink does not have a "delicious flavor", and that your taste is "curious".
Remember that Coca-Cola Coffee Plus is not the first initiative of the mark to explore the attributes of the coffee in your brand. In 2006, the company launched in United States Coca-Cola Blák, which contained coffee aroma. The soda came to European countries, but the Coke terminated your production in 2008.
Estadão – 14/09/2017
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