Via Retail strengthens technological structure in 30% for Black Friday

SAO PAULO-the expectation of an increase in visits to the site and internet shopping during Black Friday made Via Retail, network owner of Casas Bahia and Pontofrio, raise in 30% the capacity of your technological infrastructure this year. In an interview with Broadcast, real-time news service of Grupo Estado, the Director of the company, Julio last, claims that the investment was made to support the expected concentration of customers from the early hours of Thursday before the main promotional event of e-commerce, on 24 November.
Via Retail this year began a process of integration of their physical stores to the internet. One of the bets the company has been the mode in which the client withdraws the product purchased online in a physical store. "The withdrawal in the store tends to keep growing on Black Friday and the challenge of data volume," says Last. "We have to be prepared to handle this traffic more customers both on site and in the stores."
In operation Black Friday the company will rely on technological partners present in your seat and must promote one-off signings to date. Adding the table of employees and service providers are 1500 people involved only in the technology sector during the 48-hour event.
The mobilization of an excess amount of workers could take even more ten days after Black Friday, as comments. The company maintains a special structure for about 10 days after the sales to perform deliveries.