Panfácil arrives in São Paulo and Rio de Janeiro

The Food Panfácil, specialized in the production of breads and frozen snacks, announces your arrival to the Southeast, after a year of R investment $28 million in a new plant. The brand, headquartered in Canoas, in the metropolitan region of Porto Alegre, integrates the fiftieth anniversary Star Group, also recognizable by their special wheat flours. Since the beginning of August, Rio de Janeiro and Sao Paulo have supply and commercial structures of the products of the brand. "In Rio de Janeiro, the expansion comes from a partnership with the rich foods, 45-year-old company, which supplies 90 percent of the State.", reveals Bernardo Pretto, commercial Director of Panfácil food.
Logistics and projections
According to the company, the new markets have become possible from the best capacity with the new drive. "With the high level of efficiency in factory, food-safe processes, standardization, excellent quality of raw materials, we can plan a logistics that does not harm the business, because in fact the refrigerated transport costs are quite high," Pretto. With a part of the company''s own fleet and third part, the expectation is to reach 500 tons/month of frozen products to Rio de Janeiro and other 500 tons/month for Sao Paulo as early as 2018. "Currently, the Southeast region represents approximately 10% of the sales of Panfácil and this number may increase to up to 40% in the next two or three years, with the remainder concentrated in the South and other areas with less representation", design.