SuperPrix Bet in Agility to leverage E-commerce

The network of supermarkets of Rio de Janeiro SuperPrix, with 14 stores in the State, has invested heavily in your e-commerce. Last year, the company''s online sales have doubled in size and the investment has reached more than R $1.5 million, says Rafael Guerra, responsible for e-commerce, in an exclusive interview to the newspaper Fun News. According to him, the platform currently offers more than 5000 items in various categories. "Today we have more than 3000 requests per month, among the best-selling categories are drinks, with representation of 20 percent in sales, followed by butcher, fresh produce, grocery, dairy, frozen and flu." reveals. Not to mention values, War that complements e-commerce billing is equivalent to a small store network. "The expectation is to double again this year, and revenue in 2018 to reach the turnover of one of the largest stores of the network". Navigation and delivery to make the first request, the client needs to register on the company''s Web site. The site is divided by sectors, in the same way that a physical store, however, your difference is in space where it is possible to check both the mix of products with the best deals to those who are selling. There are also navigation by context, according to the latest discovery, the site user formulates a custom page for the consumer. "That way, we can be more assertive showing products that make sense for that particular consumer," explains Rafael. Already in the shopping list you can write how many lists you want, for different times. Finally, there is the customization of products. You can choose exactly how you want the product of fresh produce or butcher shop, for example. The supermarket has three shifts: every day except Sunday-morning (from 8:00 to 1:00 pm); afternoon (of às18h 1:00 pm) and evening (from 6:00 pm to 9:00 pm). The client that wants to receive a request in the morning need to schedule up to 7:00; that you want to receive in the afternoon, you have to schedule up to 12:00. For deliveries on the night shift, the schedule should be done till 17hs00. The delivery rate is R $12 to all localities. Logistics in order to centralize control of applications of e-commerce, shopping out of a single store that performs all requests and sends to Rio de Janeiro. "The advantage is that we have the absolute control of deliveries and completion of requests made. In addition, the logistics is facilitated, that is, we have several requests of the same area seeing the same vehicle which helps in agility delivery. ", says the Manager of e-commerce. To maintain the ideal temperature products, vehicles used for the carriage of supplies are chilled. "One of our differentiators is that all production is made moments before shipping, delivering the freshest possible products to the consumer." complete Rafael war. According to the Executive, the plan is to invest in the next 3 years in logistics and people just to support the expected increase of customers for each year.