Consumers pay more for healthy products of high level

In a study with over 30000 consumers conducted by Nielsen, 9:00 pm every 10 Brazilians ¹ are totally or partially willing to pay more for Premium products with high quality standards or offering something unique. 89% of respondents are willing to pay more for sustainable or natural products. These data, together with the growing healthy food market in Brazil, has ensured the success of various products. As in the case of fruit Premium category, which in recent years has grown exponentially your consumption in Brazil with the arrival of the imported brands, and they opened space for the emergence of new Premium labels, high quality and affordable price. Today the fruit category are divided into: First price (low amount of fruit), traditional (50% fruit) and Premium (100% fruit). In the latter, slice that has the highest rate of growth, the Superbom brand seems to have found the right recipe of the consumer: your Premium positioning together with creamy fruit and flavor 310gr that does not lose to any imported, has made the brand conquer more and more space on the shelves of supermarkets and consumers '' homes. Due to the success in sales and the great public acceptance, the manufacturer has already announced that for the next few months, new flavors are added to the line, giving even more options for consumers.