Showcase Express is the new concept store for shopping malls

Atlas Innovations, a company that develops technological solutions for the retail, brings a new concept store to shopping malls, the Express Window. According to the company, the news brings a concept store, no stock and sellers of goods, with projects that take only two days to build. From the point of view of the client, it is possible to interact visually with the product before you commit to purchase, which is made using totems with self-service and receive the item you want at home or withdraw in time, if the brand has physical presence in the mall. The low cost for retailers and the monetization of the siding for the malls make the business attractive.
"We wanted to do something different than actually materialized the e-commerce, since your biggest problem is not to stimulate the senses: touch, sight, smell and even taste and hearing, depending on the product or service." says Rogério Cantarino, Director of Atlas Innovations. The first brand to inaugurate a showcase Express is the ZeeDog, which specializes in Accessories for dogs, in Catherine Fashion Outlet, in São Paulo.