Petz Invests in the growth of E-commerce

Still crawling in e-commerce, the network of pet shops Petz reveals a 252% growth in sales through the channel in a year. With this, the result, which two years ago wasn't enough to 1%, represents 3% of revenues now. "The strategy is to focus increasingly on the integration of the physical and virtual worlds to provide services that bring convenience to the life of the customer, and thus reach more than 10% representation of e-commerce on the network by up to five years," says the Director of supply chain and e-commerce of Petz Marcelo Maia. Between the differentials of the e-commerce network are: competitive prices, same day delivery for shopping in São Paulo, signature products to receive appellant throughout Brazil, withdrawal of applications in physical store and permanent discounts for customers of signature. This year, the Petz should close the year with 64 stores and revenues of R $750 million.