Fashion retail registers growth in sales and design a Christmas best

São Paulo-fashion retailers listed on the stock exchange showed consistent improvement of net revenues in the third quarter of this year, due to a high flow and internal measures. Of the five companies reviewed, four had superior indicator expansion to double digits.
Together, Renner, Cia. Hering, Marisa, Guararapes-Riachuelo owner and Restoque recorded in the period from July to September 14.5 percent advance in net revenues, compared to the same interval last year, totalling R $4.302 billion. Net profit plus the five also advanced, in more than 77%, to approximately R $185 million.
The performance, according to the companies, was stimulated by an improvement of the economic environment, which was reflected in an increase in the flow of shoppers in stores and the average amount spent. In a teleconference with analysts, Laurence Garcia, Director of Renner's investor relations, said that the environment has advanced gradually. "At the beginning of the year, believed in a recovery and a consumer environment that was improving gradually, and we are seeing exactly that."
The Executive highlighted the positive impact of improved macroeconomic aspects, such as low inflation, declining interest rates and a fall of compromising consumers ' income. For the next few months, the Outlook is optimistic. According to him, the company is well prepared for Christmas, with a pyramid of prices and balanced products and a stock well composed. "We also believe in the continuity of the improvement of the economic environment," he says.
The best perspective for the coming months was cited by other companies and summarized by the President of the Brazilian Textile retail Association (Abvtex)-entity that represents the major retailers in the business-, Edmund Lima. In an interview with the DCI, the Executive said that companies in the industry, in General, are working with a positive expectation for the end of the year. "Last year we had a Christmas almost equal to that of 2015, but this year we should have a growth in sales."
He explained that the consumer return began earlier this year and has been accentuated quarter to quarter. "2017 has been shown to be a better year for the industry, of course, on top of a low base and impacted by the release of the resources of the guarantee fund for length of service."
The President of Marisa, Marcelo Araújo, proved to be a little more conservative. According to him, the company expects a growth in the fourth quarter, compared to the previous year, but does not make bets for a spectacular resume. "Our expectations for the fourth quarter is a cautious optimism," he said in a teleconference. He explained that the flow in the shops of Marisa has been volatile, but the average ticket is on the rise and the conversion is also growing.
President of Guararapes, owner of the Riachuelo, Flavio Rocha also stressed the improvement of the business environment. "We are in a good moment, which reflects aspects of economic situation and internal changes. According to him, the company's four quarters with improvement in indicators. "The word that defines this result is consistency. We are with consistent gains in sales ' same ' shops and in the margins, "he said.