E-commerce prices fall for 11th consecutive month, research shows

The prices of e-commerce in the country retreated 4.31 percent in October compared with the same period in 2016, eleventh consecutive month of decline, according to Fipe Index measuring rocket. About September 2017, prices recorded a fall of 0.44 percent.
Of the ten groups tracked by the index, six showed reduction in October. They are: telephony (-16.13%), photography (-7.84%), fashion and accessories, (5.53%), electronic-(-0.54%), data processing (-2.46) and sport and leisure (-0.34%). Against the grain, recorded price expansion: toys and games (5.18%), cosmetics and Perfumery (1.24%), household appliances (1.57%) and home and decoration (0.98%).
Through the note, the Rocket has estimated that, whereas Black Friday in November, date known for significant discounts offered by electronic commerce, it is expected that in the month the deflationary trend and the year of 2017 be marked by successive falls in prices.
According to the Rocket, the basket of products of e-commerce, on behalf of your composition and characteristics, tends to be deflationary in ideal conditions. The comparison is always made of the same products, which tend to devaluation with the spread of technology, launching a top product in the same category or Exchange for collection and display.
The general price inflation, as measured by the IPCA, the Brazilian Institute of geography and statistics (IBGE), was 2.70% over the past 12 months ending in October, the lowest rate since February 1999, which shows that e-commerce prices had negative variation 6.83% compared to General prices.