Coconut water thank you want to expand presence in Europe and United States

São Paulo-Bahia farms should come much of the coconut water to supply the European and North American retail in the coming years. After winning space in Brazil, the brand drink Thanks aims to achieve in five years half of your revenue with the exterior.
"Currently, we export 10% of our production. Even with growth in Brazil, we believe we can achieve a participation of 50% with exports, "says the Vice President of brand Thanks, controlled by Grupo Aurantiaca, Ronaldo Lessa.
According to him, the farms with coconut plantations of the company should close this year with a harvest of 26 million, compared with 11.5 million last year, which, in case of confirmation, will represent a high of 126%. However, the company's farms have the potential to raise this number to 87 million. "The production will gradually increasing, as the plants will grow," he added. The expectation, he says, is that Thanks to achieve the maximum capacity until 2025.
As the own production is still ripens, the demand of the company has been supplied with the purchase of a third party. The 12.5 million to 13 million liters that the company must fill this year, 9 million will come from the group, while between 3.5 million to 4 million will be ordered out.
The Commission points out that, when the output of farms are full, thank you might provide to the markets about of 108 million liters.
"Our capacity is between 12% and 13%. We are growing slowly in Brazil and abroad, "explains, punctuating the biggest investments of the company, such as the purchase of land, construction of factories and equipment have been made. This value, disbursed in the last ten years, came to R $600 million, all with own resources account. The Group Aurantiaca is controlled by American Cilento.
Demand
The prospect of growth abroad comes from the productive capacity of Brazil, which is benefited by favorable conditions of the Earth and climate. The biggest competition to Brazilian products on the shelves around the world comes from countries such as Indonesia, India and the Philippines. According to Lane, unlike the fruit harvested in Brazil, Asia, the coconut is dry and the water saltier.
"Consumers feel the difference [in flavor]. The brazilian drink ends up being fresher and less fat ", says the Executive.
Buyers in the United States market demand of about 200 million litres a year, fueled by imports. "We're getting there, with a small fraction, but our intention is to be aggressive," reinforces it. The company landed in the United States a year ago and already has an Office in California.
In Europe, the demand is for about 90 million liters, of which 38 million coming from the United Kingdom. Especially in Europe, the company has an Office in Amsterdam, the Netherlands serves distributor for other countries in the region. From the European Office, the company aims its products to England, France, Belgium and Luxembourg. In addition to expand presence where already, Lessa anticipated that the goal is to expand exports to Canada, Germany, Spain and Portugal.
On the internal front, the company reached 12.5% of market share in coconut water bottled in August, said the company based on data from Nielsen. For this year, the projection is finished with an average of around 8.5%. Despite being on the market for only three years, the company is already among the three largest in the market.
In Brazil, the demand for coconut water in box is greater in the South and Southeast, the Northeast's most consumed drink in the fruit itself. In 2016, the company ended as fifth brand and 6% market share.