Carton packaging sector bet on innovation to recover growth

The long-life packaging sector innovation search your restore growth that was in the last two years of 2 to 3% per year. This fact is due to the great economic recession in Brazil, the world's second largest consumer of long-life packaging, behind only China. With high unemployment and high inflation, the consumer lost your purchasing power directly affecting the consumption of packaging.
Today, the two industry giants, the Swedish and German TetraPak SIG Combibloc, seek to assist its clients in creating innovations to anteder the needs of the consumer who every day is more demanding. For example, the TetraPak invested $40 million in your factory R Monte Mor (SP) to create a center of innovations to meet the difficulties that small and medium-sized enterprises have in creating news. So, your clients have appropriate facilities to produce samples of products. On the other hand, the German competitor bet in partnership with the cooperative Languiru State for the creation of packages are traceable. In this way, each long-life packaging receives a QR code, individual and unique. Thus, both the Languiru can follow the entire production process, from raw capture to the marketing of milk, as the consumer is your proven product quality quickly and affordably.
In addition, the two companies are betting on sales recovery with economic recovery and with the promotion of e-commerce by large retailers such as Carrefour. The digital context is different, because the consumer requires direct information containing only essential data, so the packaging in the gondola were to adapt to this new form of Commerce. Currently, the e-commerce in this sector represents only 2.4% of sales, the prospect is of an increase for the coming years.
The Brazilian market of long-life packaging is about 15 billion units per year, 7.5% of the overall volume. From the years 90, long-life milk became popular making the Brazil represent a large portion of the segment. The TetraPek ruled alone for five decades in Brazil, and in 2012 the German competitor was installed in the city of Campo Largo (PR), this year the process of expansion which cost R $220 million. Currently, SIG Combibloc has reached 20% of long-life packaging market in the country