Was the Mall just for shopping comes to an end

Sao Paulo-the last eighteen years, the shopping malls in the country lived a real revolution on the visitor''s profile. With more channels, customers use less the spaces to make acquisitions, making the mall location for meetings and tours.
The main change, shown in a study conducted by Ibope intelligence, points out that 37% of people who visit shopping malls often make for a walk, watch display cases and meet friends. In 1998, the rate was 16%.
"The change in behavior is related to a larger and more significant change is the role of shopping center in people''s lives," said the Director of the unit of shopping, retail and real estate of the Ibope intelligence, Márcia Soles.
Proof of this is that 55% of all visitors of Brazilian malls see the space as a place of entertainment and conviviality, where the consumer can also carry out your purchases. On the other hand, the rate of people who go shopping exclusively to make purchases fell. In the analysis period, the index retreated from 46% in 1998, to 34%.
In addition, customers are older and more wealthy, since 29% of the regulars have over 45 years of age. At the end of the Decade of 1990, 18% of visitors fit in this range. To Ibope, in 2020, 80% of consumers that are the malls in Brazil will have this age or older.
The survey also shows that 80% of the regulars are among the economic classes A or B, while in 1998 this rate was 61%. "Customers are more skilled. But beware, because he also is much more well informed and critical, and has more local options to make the purchase. Treat him badly and he''s not coming back, "guides Marcia. For 18 years, the Country had 185 shopping malls. Today, there are 503 malls around the Country.
Attention to changes
In a move to turn the Mall into shared spaces, administrators networks move to meet the new demand of the client. The Partage Group, for example, which controls ten shopping centres in the country, promotes workstations in two of its projects. "The Partage Shopping Rio Grande released in February, along with the Department of the Institute of architects of Brazil (IAB) of the Rio Grande (RS), a shared Office, where several people can use the space to develop professional jobs," he says, in a note, the Partage.
Similar work was developed by the parent company in your unit of Betim (MG), Partage Mall Betim.