Survey Reveals Which Sectors Have More Potential

According to research conducted with 3000 customers from shopping by Chroma Marketing Solutions, networks of supermarkets and pharmacies are the ones that have the potential to explore electronic commerce. The survey detected that, in these categories, there is a greater distance between the percentage of buyers who now acquires goods online and those who say they''re willing to do so in the future. According to the survey, 22% of respondents purchasing food and drinks on the internet today, but a slice of 38% hopes to be able to do it in the next three years. In the case of medicines, 33% of people say buy online, slice that grows up to 48% when the issue is the future purchase intent.
Convenience Leads shoppers to Buy Online the study, done with the sponsorship of companies like Coca-Cola and Carrefour, identified that the search for convenience tends to get buyers to purchase using digital media. "The convenience aspect is what jumps over the eyes," says the CEO of Chroma, Edmar Bulla. To him, the crisis has stepped up the search for promotions and low price, and there are more facilities in these searches via the internet, which tends to remain, even in a better macroeconomic scenario. The study assessed the familiarity of consumers with different technologies that retailers have implemented. The best known is the shopping applications, frequently used by 54% of the interviewed buyers. Have ideas how augmented reality are familiar to only 18%.