Number of E-consumers Grows 31%

According to the 4th WebShoppers, report on the e-commerce in Brazil, presented by Ebit, the first half of this year registered a significant increase of e-consumers in the country, reaching 23,100,000 people, compared with the same period of 17,600,000 recorded in 2015, representing an increase of 31%. Female participation was higher, as well as in 2015, with 51.87 percent of the public. And the general public between 35 and 49 years is most. By region, the study pointed out the Southeast with greater participation in sales, with 63.8%, followed by the South (14.5%), Northeast (12.5%), Midwest (6.6%) and North (2.6%).
AB class register greater participation
Despite a nominal growth of 5.2% in the semester billing, R$ 19.6 billion, the volume of orders retreated 2%, accounting for 48,500,000 virtual orders, factor explained by 11% increase in average income of consumers online, powered by the weakening of class C. The category "Books, subscriptions and Books" (14%) took the lead in volume of orders. To estimate the Ebit is that, by the end of the year, the number of applications reaches 106,500,000, presented in 2015. " It is expected that the growth of e-commerce is greater in the second half boosted mainly by Black Friday and Christmas, "commented the COO of Ebit, André Days.