Liquid soap grew 7% in volume in 2015

The liquid soaps are still growing. The high was 7.4% in volume last year about 2014, according to data from Nielsen. In the same period, the version 1.6% drop had bar. The consumer held changes in your behavior to keep some achievements of recent years. According to the think tank, this is one of the reasons why the lower-priced brands rose by 11.3% in the category sales in 2015.

Already according to manufacturer Unilever, the fragrance segment is what stands out, with 56.4% of the volume. Antibacterial comes next, with 25.4%. This version has been gaining more and more followers. According to the company, 50% of the migration to the antibacterials from fragrant. Because of this, the recommendation is that the two segments are displayed side by side in the gondola.
Another suggestion is that, from the stream of Hall, the exhibition begins by higher priced items and finish with the cheapest. The liquids must be above the bar SOAP of the same brand. Products intended for handwashing must be at the beginning of the gondola. The manufacturer also recommends that 50% of the exhibition is devoted to liquid soaps and 50% to the bars.
The main shopper of the category is class a/B, responsible for 44% of the volume, even as Unilever. The class C is with 37% and D/E, with 19%. As for the age group, the predominant over 50 years, with 32% of sales, followed by consumers with 30 to 39 (27%), 40 to 49 (27%) and also up to 29 years, with 14%.