Jerk can guarantee more sales

Sao Paulo-The food manufacturers are expecting a boost in sales of traditional June party in 2016 compared to last year. Executives in the industry design volumes 30% up to 2015, with diversification of the mix of items and expansion of outlets. The Bono Gusto, owner of the brand, skinny, predicts 30% expansion in total sales in 2016 compared to last year, mainly due to the typical party-focused strategies, says company President, Paschoal Del Matto. According to him, the company will take advantage of the period to widen the junino known peanut brittle. Shikha''s brand portfolio will have a stuff spreadable version (folder), to be consumed with bread and toast, a cookie wafer with peanut stuffing and also snacks in flavor, in smaller versions for quick snacks. "Sell Man all year. But it''s a classic product [peanut] and typical of the jerk, which sells well at this time. A blog published on the cream version several months ago and after that didn''t stop us ", commemorates him. The Commission notes that peanut derivatives are popular in Brazil, although it noted that the diversification strategy has already yielded gains. "We are impressed with the sales, which are strong because of the releases, not because of the holiday itself. If we had not invested in these news our growth would be 6 percent, more or less, "reveals. The consultancy Euromonitor estimates that total sales of domestic peanuts jump of 207 1000 tonnes in 2015 to 211 1000 tons this year. Until 2020 it is expected that the Brazilians consume about of 219 1000 tons of product per year. The growth of orders of sweet and salted peanut-based during the June festivals led to St. Helena to promote a brand repositioning. The strategy should result in 15% advance in sales this year, as compared to the same period in 2015, informs the manufacturer in a note. The biggest news of St. Helena is the collectible card Paçoquita and information about the modalities of the Olympic sports. The company bet on already known items of peanuts, toasted and Japanese versions, and the chikki Crokatto. Another that should expand the mix of products in the period, it is General Mills, owner of the brand Yoki. The company could not meet the DCI, but through the press office reported that the line of microwave popcorn will rely on new flavors: German mustard and onion sausage. Already the popcorn ready will have versions in the flavors of bacon and cheddar. In a statement, the company reinforces that the jerk is one of the most important of the year for sales. Retail Executives estimate that, on of the economic downturn many families will give up holiday travel July, which could also benefit the typical sales of jerk. In this scenario, the Zaeli increased sales points and high esteem of 15% in sales volume in the period over a year earlier. The company''s marketing director, Alessandro War, says the goal is to reach 2 1000 units, although bet that the number will be exceeded. "We set up, on average, 600 tents [stands] per month between May and July. Last year allocate 1,570 units. Now we can even spend a little of the target at which we observe the rhythm of orders and sales, "he says. War also trust the best-known products of the brand, as the line of flour products and popcorn, to reinforce the expectations of good sales. "In addition to Christmas, the season of the jerk is the most important of our calendar". He sees the point-of-sales orders a good output in this difficult year for the economy. "The demands are growing, we have a good volume of orders monthly. We are with new clients in retail, "he says. According to the Executive, orders began to be received by Zaeli early in April and should happen until the first two weeks of July. Despite the absence of major releases, the mix of classic products like corn flake, straw potato and corn popcorn must keep the interests of the consumer. The Bono Gusto also achieved a 60% increase in customer base this year, according to Del Matto, depending mainly on the Skinny line launches. He estimates that, in all, the company has 1000 registered retailers 1.8 and buying the items. The President of Hikari, Luiz Kurita, also is optimistic sales typical products and invested in the actions in points of sales. "The June festivals are, for us, like Christmas to who manufactures Panettone. This year we started the decoration of shops until a little before with thematic tents, by customer demand. This action makes the movement of consumers increase, "he says. The Hikari must register high 12% to 14% in total sales this year in comparison to 2015, but does not disclose figures. Price adjustment the growth forecast is supported on the expectations of low temperatures since the company was forced to pass on cost increases. Kurita highlights prices rose by up to 60%. "The expectation is good because the cold climate collaborates with our sales and we''re talking about a very traditional party. Even with the readjustment of derived from maize and 60% increase in the price of peanuts, we''re optimistic, "said the Executive. Paschoal Del Matto, Bono Gusto, also evaluates the festa junina products were 24% more expensive compared to last year due to the readjustment of prices of raw materials such as sugar, fat and peanut, in addition to the cost of electricity.