Natura inaugurates its First physical store in SP

The idea already has been worked on for some years, but now definitely out of the paper. Next week, the company opens its first physical store in São Paulo, MorumbiShopping, in an installation with 68 m ² with sustainable materials and of brazilian origin. The bet is in a modern shop and showy, which focuses on experimentation, with clean environment, exposing their products out of the reach of customers. The lines for body, face, hair and makeup
will be arranged in inviting way for consumers to test them.
Expansion of business
At the end of 2015, Natura announced the plan to open up to 10 stores in the first half of this year, prioritizing the cities of São Paulo and Rio de Janeiro. However, the presence of the brand in physical environments has been gaining body for some time, not only as a retailer, but as an industry
too. Last month, the company announced the beginning of sales of the line I''M in stores and Streak Drogasil. "We have more than 1 million consultants and our business will continue to be mainly of direct sales. What we''re doing now doesn''t mean that what was being done was wrong, but it is important to realize that consumption has changed, "said recently the Executive Roberto Lima, President of Natura, during event in Sao Paulo.