The beauty market has managed to keep growing despite the crisis. According to Sebrae, the number of Individual Micro (MEIs) in this sector grew 649% in five years. In the year 2010, 1,811 were registered in the beauty segment MEIs, and in may 2015 the number jumped to 13,571. According to the entity, the formalization of the sector is linked not only to the possibility to act legally, as well as a response to the demands of his own area, which shows increasingly professionalized.
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