Crystal develops packaging to encourage water consumption

The Crystal has developed a package to encourage water consumption. The difference is in the lid, which comes in the shape of a connector, so that consumers can hang the bottles in bags, strollers or other places, without which they need to actually hold the bottle. Crystal Go, as it is called, was created by the NBS for Coca-Cola, which owns the brand.
The special caps were distributed in an action that happened in the streets of Curitiba and in strategic points of sale. The stock of 35 thousand units sold out in two days, showing the flexibility of use not only pleased, but also reached the goal of the briefing to help keep people hydrated.