Coffee consumption drops in the us with expansion of capsules

Americans are spending more money than ever with coffee, but for the first time in six years they will have a smaller volume, after the revolution caused by coffee capsule machines transformed the habits of preparation in the country that consumes the beverage in the world.
Coffee consumption in the United States is expected to fall to 23.7 million bags in 2015/16, up from 24 million bags in the period ending in September, the first setback since 2009/10, pointed on Friday the u.s. Department of agriculture (USDA) on a half-yearly report.
The country is the only one among the eight main world consumers of coffee to register a decline in consumption, with global demand rising nearly 2 million bags, to 147.6 million bags.
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The report reinforces the evidence that the popularity of single-dose machines, in a market dominated by Keurig Green Mountain, is having a tangible impact on American demand for green coffee beans, according to market participants.
To consume less traditional ground roasted coffee and more coffee produced for capsules, Americans prepare only what you plan to drink, reducing the volume that is played out in the drain.
"People used to prepare a pot of coffee, now make a Cup," said Pedro Gavina, owner of roaster Gavina & sounds, of California. "Currently we are losing the sink as a consumer."
The use of coffee in capsules fired in 2015, present today in over 25 percent of American households, up from just 15 percent in 2014, according to a survey released in March by the national Coffee Association of USA, an index that is not yet so high in other countries.