Ruffles launches new packaging positioning inspired "Take a wave"

Ruffles ® potato launched in April, the new visual communication of their packaging. In synergy with the campaign "Make a wave", the product hits the market with a more authentic and relaxed identity, strengthening the new brand positioning in various platforms of action. From now on, the packaging make a layout more irreverent. Colors used in potato package Ruffles ®, however, remain the same, in line with the proposal of the brand in conveying excitement and charisma.
"The new brand concept is being gradually integrated into all areas of marketing, packaging, point of sale, online and offline campaigns. This integration enables the public to Ruffles ® is consistently assertive and impacted by new product communication, "says Erika Salgado, Director of PepsiCo's category.
For the development of the project, several studies were conducted with the target audience, aiming to achieve the expectations of all consumers. The packaging also suggest that the product is divided with friends, showing that the potatoes Ruffles ®, as well as some of the best moments of life, can be shared.
In the Original flavors, onion and Salsa, Barbecue & the new packaging will be available nationally and feature the same quality of known versions.