Minas Gerais WINS one more craft beer label

It circulates through the State capital and the municipalities of Piracicaba, in the Central region of the State, a new craft beer brand, which promises to stand out for the quality of its recipes. Opened in November last year with an investment of about $ 1 million, Prussia Beer produces 10 million liters of beer per month, sold in kegs of 30 and 50 litres. Now, the business is preparing for the launch of a new recipe, which should add its production by at least another five thousand litres per month.
The brewery is in São Gonçalo do Rio Abaixo, in the Central region of the State. According to co-owner Fernando Cota, the choice of the municipality took into consideration the quality of the local water. "Having quality water makes a big difference, because it influences the drink and also in business accounts, since it avoids spending on a new treatment process," he says. Moreover, the businessman claims that the city is structured to grow and attract industries, which should make it an attractive pole in little time.
As there is only three months ago, the brand offers only a beer recipe so far. It is a pilsen that takes more malt traditional beers and has a pronounced bitterness. "The greater amount of malt leaves the beer more voluminous and the flavor has a keener bitterness, that is the differential of the recipe," he explains. The brand sells the drink in 30 and 50 litres kegs to distributors, restaurants and final consumers of the Middle counties of Piracicaba and Capital.
Quota points out that a new recipe is already being prepared and should be released in the second half of this year. He explains that the interval between a release and another is deliberate, because it is necessary to test the acceptance of each flavor on the part of customers, in order to have references to the next. The next recipe is from a pint too kind pilsen, but with the addition of an aromatic ingredient, which will bring a new experience to drink beer. "She will bring a refreshing aroma similar to the Mint, then the consumer will feel not only the taste, but the aroma of beer," he says.
Also is planned for the second half of the year the launch of bottled beer. According to Chowdhury, the machinery for the production of bottle has already been purchased, as well as the label is in the development stage. This whole process, along with the launch of the new recipe, will cost about $ 400,000 to the Manager, value that he intends to have in return for up to two years. The expectation is that the new recipe for beer increase the demand on the company, which must pass its production of 10 thousand liters to 15 thousand liters per month.
The partner States that the main focus of Prussia Beer right now is the quality of your product and your brand consolidation. To assist in customer loyalty the company is also investing in an application for customer relationships and selling online. "The customer may perform the purchase directly by the application, stating your request and delivery address and performing the payment online. In addition we are already thinking about functions of interaction among customers, as a social network ", explained. The tool will be launched in April.