Friboi creates new category for the Brazilian market with the line "every day"

The JBS Friboi Group brand, maintains its operational strategy in various fronts for the consumption of meat. This time, the bet of the company is at the launch of the line "Friboi every day", the only one in the market based on boiled or grilled beef ready for consumption: just heat in the microwave or oven. In portions that serve two people, are products with light seasoning, that do not have preservatives and can be consumed daily.
The line was officially presented to the press on Wednesday 14 January at an event promoted on Zena Caffé, counting with the presence and participation of chef Carlos Bali – host of Cooking under pressure in SBT and owner of space – and, still, the actress Daniele Suzuki. The site CrazyKiwi was specially invited and was present at the meeting.
Modern life
Divided among the categories of colds and frozen, the 14 recipes prioritize practicality in everyday life, in response to the needs of modern life.
Between the colds, are options such as grilled meat strips, Beef Stroganoff, rib sauce with cassava, beef strips with onions, cubes of grilled meat and homemade sauce brisket. All items are produced through the thermal process, technique that uses extreme heat to sterilize and maintain the nutritional properties of the meat, which guarantees up to 10 months of validity.
We already frozen, the line arrives with bovine bone roast ribs, grilled meat strips, cubes of grilled meat, cooked ground beef, seasoned bites (dumplings) taste picanha and rib roast boneless, with a validity of 12 months. The category WINS highlighted by the quick freezing process individually, offering a product that allows only the portion necessary for the meal. Following the concept of practicality, are accompanied by a "easy baking", plastic packaging that facilitates the preparation. Revolution
In addition, another feature of the new line is to offer a soft and juicy meat without requiring the consumer attention to the point of baking. "The fear of preparing meat and err on the point of doneness is very common among people who cook. Therefore, Friboi every day is ideal, just with this insecurity. Ready, the meat is healthy, soft and unmatched flavour ", emphasizes Mary Eugenia Rocha, Executive Marketing Manager of JBS.
For those who have the pleasure of cooking, the novelty draws attention because their products also allow the creation of several other dishes. The meat into cubes, for example, can turn chopped, meat with potatoes or even be part of a tomato sauce. The strips already grilled meat can be an excellent option when making a yakisoba. Give to dare and have several choices to complete a meal.
"This line is the revolution of how to buy meat. Practice, there's no need to smear the Pan, simply warm in the microwave or oven. In addition, it also offers the consumer the option of giving a personal touch. And, of course, focus on the feature of which are meats that go through a rigorous quality process, guarantee of origin and total hygiene ", reinforces Maria Eugenia.
The line every day can already be found in supermarkets in the States of São Paulo (who want you can meet her at the Pão de Açúcar and at Walmart starting next week), Rio de Janeiro and Minas Gerais. During the year, will also be distributed to other regions of the country.
Disclosure
According to Maria Eugenia, the line every day should not win a specific campaign on TV. The proposal is that it is integrated natualmente institutional propaganda of the brand, in the series of commercials who is already being broadcast on the small screen, starring Tony Ramos. "But we will have a WebSeries with ten videos on the internet, giving tips on preparation of dishes with the new product line", assured the Executive of Friboi, without, however, decline the amount of investments for the development and launch of the every day.