Crisis Raises penetration of cards in Brazil

In the first half of 2015, the use of credit cards in Brazil won 2.5 million new homes and more than 3 million debt, according to the Nielsen survey "the consuming pain and the methods of payment in Brazil". The survey also highlights that today the use of debit and credit cards already account for 23.7% of the total amount spent on purchases of food, beverages, cleaning and hygiene products throughout Brazil. In the evaluation of Nielsen, the increasing credit card use is justified for issues such as high unemployment, devalued currency and inflation.
The southern region is featured
About 20% of the population is responsible for 80% of the expenditures made with credit cards in the country, shelling out almost $ 6 k in half with spent medium of purchase of used R$47,60. Today, approximately 30% of this type of consumer, considered "Heavy User" (which uses more cards), is concentrated in the South, if highlighting, for example, the cities of Curitiba, Porto Alegre, Florianópolis, Londrina and Joinville.