quinta-feira, 28 de agosto, 2014

Risqué seedling of packaging and design brings hypoallergenic formula

The Risqué modernized its entire line of nail polish. From September, the portfolio of the brand will introduce new packaging and formula. The bottle is in wider and tapered, and anatomical Cap. The brush won the flat feature, which, by being flattened, facilitates the enameling. The label also underwent changes, with basic information on the front and the detailed in verse, which can be read while highlighting the adhesive.
The hypoallergenic formula was officially incorporated by the company and will be sold without price differentiation in 140 colors of the catalogue. The new spring-summer collection "Travel" & Luggage 2015 was chosen to disclose the news and is the realization of the new positioning of the company and the new tagline "life in color".
Were released six new shades which refer to tourist destinations, as Well As, Lisbon (metallic blue), Ciao Milan (Brown earthy), I S2 NY (wine), Are Baba, India (euphemism), the river is still beautiful (nude) and Viva Mexico (orange).
Mundo Marketing - 27/08/2014
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