Perfetti van Melle Chupa Chups portfolio increases in Brazil

The brand of lollipops Chupa Chups, Perfetti van Melle, the spear in the Brazilian market the line Crazy Dips, strawberry and grape flavors, two of the favorite flavors of consumers.
The main product differential is the concept of "dive" delicacy in the package, which contains a special powder. By taking the product to the mouth, one gets the feeling that mini "explosions" happen.
The lollipop-shaped foot is another differentiator of the launch as it flees from the traditional format of ball of Chupa Chups and other brands available in the market. The product is imported from Mexico.