Alligator is the character of the beer label you sprout Beer

The design of the label was the final piece of a complete branding study for the beer brand Brotas Beer. It displays the character (alligator), meticulously created to be the "Ambassador" of the brewery and loads all the concepts of quality and refinement, though with the lightness and humor that are the values and the soul of the Brotas Beer.
The idea for the character was born as a reference to the rio jacaré Pepira, which bisects the city of Brotas, but much more than that, seeking a connection with a refined audience. The alligator wears his Pinstripe suit – whose reference extrapolates subtly all the label-and aristocraticamente framed in a gilded frame, the character draws attention and captivates. "We decided to display the conceptual texts on brand and information from harmonization to the bottle could interact with the consumer at the moment of consumption. The bottle and the label always end up turning it at the tables and in the wheels. The label is part of an integrated branding, with elements that are repeated in every other brand touch points. It was intentionally designed to attract attention and guarantee success at the time of the consumer's decision to be on the shelf or in the fridge ", explains the entrepreneur Marc Egea Secafin, founder of the brewery.