Ypê redraws Perfex cloths and packaging launches sponge

The packaging of multipurpose cloths Perfex, brand belonging to Ypê, gains new design. The brand portfolio was also expanded with the launch of the cleaning sponge Perfex.
The packaging, designed by Pande, highlight, through didactic icons and illustrated, the high performance of the product and their differentials. Elements like colors Perfex features were kept, but a new graphic structure was created to bring the line drive products and highlight the strength of Ypê in gondolas.
The Perfex cloths packs was created the stamp "the legitimate – the first cloth for everything", highlighting the history of the product.
Below, the old packaging.