Coop: beer consumption should rise 30% in World Cup

The Consumer Cooperative provides for growth of 30% in the category of beers, wines and soft drinks. Already for snacks and popcorn, the forecast is that growth is between 15 to 20%, during the period of the World Cup and in the winter. All units of the cooperative are with stocks strengthened in various sectors, including butchers, forecast to grow is 20% for various types of meat. In addition, the Coop expects a growth of 15% in the category of cheeses. "There may be a migration of wine and cheese for snacks, beers and soft drinks, usually more products consumed in this type of event," explains manager of category, Patricia Souza.